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Faculty

Prof. (Dr.) Supriya Chouthoy

Prof. (Dr.) Supriya Chouthoy

Ph.D., Savitribai Phule Pune University (India)

MBA, Mangalore University (India)

BBM, Mangalore University (India)

Prof. (Dr.) Supriya Chouthoy’s research interest lies in understanding how CSR can develop new markets, position products, gain new consumers and create a basis for establishing sound and lasting relationships with consumers. Her Ph.D. topic “Building Brand Commitment through Corporate Social Responsibility (CSR)” helped her explore this aspect closely. In addition to teaching courses in Marketing and Advertising, Supriya has also offered electives in Public Relations & Reputation management, Advertising & Consumer Culture, and Innovation Management & New Product Development. She completed her PG Diploma in Psychological Counselling from TISS in 2019.

Before joining academia Supriya worked in the industry for 11 years with organisations like HCL Ltd, Blue Dart, Lowe Lintas, Genesis Burson Marsteller, and Honeywell. Her academic experience of 14+ years has been with Symbiosis International University, Bennett University, and Flame University.

Publications

Publications:

  • Research article “A consumer perception study on CSR reputation shaping brand image in India” published in the International Journal of Management and Enterprise Development Vol. 22, No.2. (2023)
    https://doi.org/10.1504/IJMED.2023.130157 (SCOPUS indexed, peer reviewed)
  • Research article “Can Corporate Social Responsibility Reputation Create Emotional Attachments-Examining Consumers’ Emotional Responses to Organisations’ Corporate Social Responsibility” - published in the Journal of Critical Reviews Vol 7, Issue 13, (2020)
    https://doi.org/10.31838/jcr.07.13.257(SCOPUS indexed, peer reviewed)
  • Research article “EN ROUTE TO A THEORY – BUILDING CONSUMER BRAND COMMITMENT THROUGH CSR REPUTATION” published in Global Business and Management Research: An International Journal, Volume 8 Number 3 (2016), ISSN: 1947-5667, Double-Blind Peer Reviewed journal indexed on ProQuest, EBSCO, ERA 2012 Journal List (Excellence in Research for Australia [ERA] by the Australian Research Council), IndexCopernicus Journals Master List

Online Articles:

  • Oct 2, 2020 - http://www.pitchonnet.com/blog/2020/10/02/gen-zers-are-seeking-a-balanced-diet-a-salad-in-one-hand-and-a-smoothie-in-the-other/
  • June 19, 2020 - https://www.pitchonnet.com/marketing-moments/move-over-lipstick-effect-here-comes-the-eyeliner-effect-22126.html